SENIOR UI/UX DESIGNER EXPERIENCED IN BRANDING. LOOKING FOR NEW PROJECTS AND OPPORTUNITIES

SENIOR UI/UX DESIGNER.

LOOKING FOR NEW PROJECTS AND OPPORTUNITIES

EXPERTISE

UI / UX

WEBSITES & LANDINGS

BRAND IDENTITY

DESIGN CONCEPTS

ILLUSTRATIONS

COMMUNICATION DESIGN

TOOLS

FIGMA

ADOBE Ai, Ps,Id

PRINCIPLE

TILDA

MIDJOURNEY

BASIC HTML & CSS

WEBSITE FULL REDESIGN, SELECTEL

[ HIGHLIGHT PROJECT ] [ 2024-2026 ]

About the client
Selectel — provider IT infrastructure for large companies that create and develop digital products. Data centers, clouds and servers.

Task
Website was very large and complicated, built chaotically without strong design system. Needed visual modernization and product thinking to make it easier to use and edit for marketing purposes.
What I did in this project
Created the design concept, UI kit, and guidelines. Designed reusable WordPress templates, improved consistency, and supervised implementation. Later, I led the digital design team and maintained the design system.

Result
Built a scalable design system with 30+ templates and 20+ key pages. Website traffic grew 1.5x, and registration conversion increased by 5% quarterly.
About the project
About the client
Selectel — provider IT infrastructure for large companies that create and develop digital products. Data centers, clouds and servers.

Task
Website was very large and complicated, built chaotically without strong design system. Needed visual modernization and product thinking to make it easier to use and edit for marketing purposes.

What I did in this project
Created the design concept, UI kit, and guidelines. Designed reusable WordPress templates, improved consistency, and supervised implementation. Later, I led the digital design team and maintained the design system.

Result
Built a scalable design system with 30+ templates and 20+ key pages. Website traffic grew 1.5x, and registration conversion increased by 5% quarterly.

CONFERENCE PROMO LANDING, SELECTEL MLЕЧНЫЙ ПУТЬ 2026

[ HIGHLIGHT PROJECT ] [ PROMO LANDING ] [ TYPOGRAPHY ] [ VISUAL IDENTITY ] [ 2026 ]

About the event
MLечный путь — Selectel’s IT conference dedicated to ML and AI

Task
Design a landing page and refine the conference’s graphics and visual style.
What I did in this project
I contributed to refining the concept and visual direction, created the landing page design layout, which was later developed in Tilda together with my colleagues.

Result
The landing page received more than 100,000 visitors within a month. The event attracted 6,000 registered attendees.
About the project
About the event
MLечный путь — Selectel’s IT conference dedicated to ML and AI

Task
Design a landing page and refine the conference’s graphics and visual style.

What I did in this project
I contributed to refining the concept and visual direction, created the landing page design layout, which was later developed in Tilda together with my colleagues.

Result
The landing page received more than 100,000 visitors within a month. The event attracted 6,000 registered attendees.

CONFERENCE PROMO LANDING, SELECTEL TECH DAY 2025

[ HIGHLIGHT PROJECT ] [ PROMO LANDING ] [ TYPOGRAPHY ] [ VISUAL IDENTITY ] [ 2026 ]

About the event
Tech Day — Selectel’s annual flagship IT conference

Task
Develop the visual identity and landing page that would align with the event’s concept — in 2025, it was a glamorous film festival theme.
What I did in this project
I contributed to refining the concept and visual direction (typography, graphic style, merchandise and banner concepts), created the landing page design layout, which was later developed in Tilda by my colleagues. I also helped with designing and formatting presentations for speakers.

Result
The landing page received more than 250,000 visitors within a month. The event attracted 8,000 registered attendees.
About the project
About the event
Tech Day — Selectel’s annual flagship IT conference

Task
Develop the visual identity and landing page that would align with the event’s concept — in 2025, it was a glamorous film festival theme.

What I did in this project
I contributed to refining the concept and visual direction (typography, graphic style, merchandise and banner concepts), created the landing page design layout, which was later developed in Tilda by my colleagues. I also helped with designing and formatting presentations for speakers.

Result
The landing page received more than 250,000 visitors within a month. The event attracted 8,000 registered attendees.

CORPORATE WEBSITE, BSH.RU

[ HIGHLIGHT PROJECT ] [ UI/UX ] [ WEBSITE ] [ TYPOGRAPHY ] [ 2026 ]

About the client
BSH is an independent telecom operator. Since 1991 it has been designing, building and maintaining telecommunications infrastructure of any complexity — in Russia and abroad.

Task
Design flexible template-based website, communicate with developer and help with content.
What I did in this project
I did all project from scratch and prototypes to release and design-reviews.

Result
Website is released in time, easy to evolve and fill in. Now BSH has a platform to present its products and services, collect leads and promote the HR-brand.
About the project
About the client
BSH is an independent telecom operator. Since 1991 it has been designing, building and maintaining telecommunications infrastructure of any complexity — in Russia and abroad.

Task
Design flexible template-based website, communicate with developer and help with content.

What I did in this project
I did all project from scratch and prototypes to release and design-reviews.

Result
Website is released in time, easy to evolve and fill in. Now BSH has a platform to present its products and services, collect leads and promote the HR-brand.

DESIGN CONCEPTS

[ WITH  AFFARTS DESIGN STUDIO ]

Alison Delamota

A multi-page personal website with a personal blog and podcast.

Visit a website

Festberry

A wedding website builder with an admin panel

Buying Houses

A website concept for a real estate purchasing platform

UMAN.Cash

A crypto promotional landing page

[ WITH 500na700 DESIGN AGENCY ]

ONLINE STORE OF THE MY NYMPH BRAND

[ WEBSITE ] [ PROTOTYPING ] [ UI / UX ] [ 2021 ]

About the client
MyNumph — a local swimwear and clothing brand designed for a serene state of mind

Task
Create an online store with a unique, non-template design and intuitive navigation.
What I did in this project
I analyzed the existing website and competitors, conducted audience research and studied user behavior on the current site; developed user flows and prototypes, including the shopping cart and user account.
I designed all website pages, created the UI kit, and developed responsive layouts and oversee and ensure the quality of interface implementation by developers.
About the project
About the client
MyNumph — a local swimwear and clothing brand designed for a serene state of mind

Task
Create an online store with a unique, non-template design and intuitive navigation.

What I did in this project
I analyzed the existing website and competitors, conducted audience research and studied user behavior on the current site; developed user flows and prototypes, including the shopping cart and user account.
I designed all website pages, created the UI kit, and developed responsive layouts and oversee and ensure the quality of interface implementation by developers.

STATE MUSEUM OF FINE ARTS OF THE REPUBLIC OF TATARSTAN

[ BRAND IDENTITY ] [ LOGO ] [ 2023 ]

About the client
The State Museum of Fine Arts of the Republic of Tatarstan is one of the largest regional art museums in Russia. Its collection includes classical, national, and contemporary art, and covers various areas of cultural activity.

Task
Develop a logo and brand identity that would unite and differentiate the museum’s branches, as well as create a concept for museum merchandise.
What I did in this project
I developed the logo and a flexible visual system with color differentiation for the museum’s branches. As a design concept, I proposed a slogan and its application across merchandise, as well as a concept for the museum’s website.

Result
The new design was successfully implemented and is now used in the museum’s communications, increasing brand recognition and creating a stronger sense of unity across its branches.
About the project
About the client
The State Museum of Fine Arts of the Republic of Tatarstan is one of the largest regional art museums in Russia. Its collection includes classical, national, and contemporary art, and covers various areas of cultural activity.

Task
Develop a logo and brand identity that would unite and differentiate the museum’s branches, as well as create a concept for museum merchandise.

What I did in this project
I developed the logo and a flexible visual system with color differentiation for the museum’s branches. As a design concept, I proposed a slogan and its application across merchandise, as well as a concept for the museum’s website.

Result
The new design was successfully implemented and is now used in the museum’s communications, increasing brand recognition and creating a stronger sense of unity across its branches.
The slogan is based on the museum’s abbreviation: S, M, F, A.
A flexible system and graphic style were developed for advertising and informational materials.

INTERNATIONAL URBAN LABORATORY CENTER.Lab

[ BRAND IDENTITY ] [ WEBSITE ] [ UI / UX ] [ 2022 ]

About the client
CENTER.Lab is an international urban laboratory focused on analytical and research activities.

Task
In 2021 — create a corporate website.
In 2022 — develop a brand identity and supporting design materials.
What I did in this project
I developed the website design based on minimalism and an international visual style.
I created the brand book: refined the concept and developed guidelines for using the graphic style. I designed layouts for business documentation and merchandise, as well as a presentation template.

Result
The new design was successfully implemented and is now used in the center’s social media communications, increasing brand recognition. Website is used as professional blog.
Описание проекта
About the client
CENTER.Lab is an international urban laboratory focused on analytical and research activities.

Task
In 2021 — create a corporate website.
In 2022 — develop a brand identity and supporting design materials.

What I did in this project
I developed the website design based on minimalism and an international visual style.
I created the brand book: refined the concept and developed guidelines for using the graphic style. I designed layouts for business documentation and merchandise, as well as a presentation template.

Result
The new design was successfully implemented and is now used in the center’s social media communications, increasing brand recognition. Website is used as professional blog.
A corporate website showcasing the laboratory’s team, projects, and news.
CENTER.Lab conducts research, competitions, and special projects.

PUBLIC SPACES OF THE KAZAN KREMLIN

[ WEBSITE ] [ UI / UX ] [ 2022 ]

About the client
A multifunctional public space located inside the Kazan Kremlin Museum-Reserve.

Task
Create a website based on the brand identity developed by ZLT.GROUP.
What I did in this project
I designed and developed the website, incorporating elements of brutalism and Swiss design style.
I designed all website pages, created the UI kit, developed responsive layouts, and oversaw the quality of the interface implementation by developers.
About the project
About the client
A multifunctional public space located inside the Kazan Kremlin Museum-Reserve.

Task
Create a website based on the brand identity developed by ZLT.GROUP.

What I did in this project
I designed and developed the website, incorporating elements of brutalism and Swiss design style.
I designed all website pages, created the UI kit, developed responsive layouts, and oversaw the quality of the interface implementation by developers.
The website grid adapts to different devices.
The text on content pages is dark green for better readability, while accent pages use bright red.

VOLGA TRAIL

[ APP ] [ PROTOTYPING ] [ UI / UX ]  [ 2022-23 ]

About the client
"Volga Trail" is a 350 km hiking route along the Volga River.

Task
Develop an app for navigation along the Trail.
What I did in this project
I worked on the app prototype, analyzed the target audience, and designed user flows. I developed the interface design following platform guidelines.

Result
5K+ downloads on Google Play.
About the project
About the client
"Volga Trail" is a 350 km hiking route along the Volga River.

Task
Develop an app for navigation along the Trail.

What I did in this project
I worked on the app prototype, analyzed the target audience, and designed user flows. I developed the interface design following platform guidelines.

Result
5K+ downloads on Google Play.
The route is divided into 13 sections, each of which can be completed in a day.

VELIKY USTYUG MUSEUM-RESERVE

[ WEBSITE ] [ PROTORYPING ] [ UX / UI ] [ 2023 ]

About the client
A museum-reserve that unites 16 federally protected cultural heritage sites of Veliky Ustyug.

Task
Develop a website based on the new brand identity.
What I did in this project
I researched the target audience and user scenarios, designed the navigation system and prototypes. I developed the concept and visual design, including an interactive map and illustrations.

Result
The new website was successfully implemented and is now used for ticket sales and publishing news.
About the project
About the client
A museum-reserve that unites 16 federally protected cultural heritage sites of Veliky Ustyug.

Task
Develop a website based on the new brand identity.

What I did in this project
I researched the target audience and user scenarios, designed the navigation system and prototypes. I developed the concept and visual design, including an interactive map and illustrations.

Result
The new website was successfully implemented and is now used for ticket sales and publishing news.
An important part of the target audience is city visitors who know about Father Frost but are not aware of the large and impressive museum-reserve.

ABOUT & EXPERIENCE

I collaborate with developers and project managers to create digital products from concept to launch — including sitemap creation, user research, competitor analysis, user flows, prototyping, design presentations, and design QA during development.

For brand identity projects, I focus on aligning the visual language with the client’s goals, brand positioning, audience, and real-world applications. I deliver complete brand guidelines and a full set of ready-to-use design materials.
2024 – 2026 | Selectel, B2B provider of IT-infrastructure
Lead UI/UX Designer, Team Lead of a Digital design team

2023 – 2024 | Affarts, digital design studio
UI/UX Designer, Digital Designer

2020 – 2023 | 500na700, design studio
Web Designer, Graphic Designer

2019 – 2020 | SD Praktika, electronic document management systems
UI/UX Designer, Interface Designer

ALL PROJECTS

GRAPHIC DESIGN
BRAND IDENTITY
Государственный музей изобразительных искусств РТ 2023
Нефтесервисная компания КАРАТ 2023
Урбанистическая лаборатория CENTER.Lab 2022
Проект decoding 2022
Мерч 3й архитектурной биеннале 2021
Участие в разработке айдентики и навигации для Национальной библиотеки РТ 2021

ILLUSTRATIONS
Стилеобразующая иллюстрация паназиатского бистро Баодзилла 2021
Cтикерпак тг-канала онлайн-магазина товаров для взрослых «Катины секреты» 2022
Авторские иллюстрации и картины

ALBUM COVERS
Moriko [1] [2] 2017-2023
Lusel [1] [2] 2020-21
ZHIVAYA [1] 2023

POSTERS
Серии интерьерных постеров для отеля КарлХаус 2023
ART-DIRECTION
Сайт servercore kazakhstan 2025
Сайт и айдентика SOLAW 2022-23
Оформление проектов и смм 500na700 2023
Оформление магазина постеров 500na700 2022-23
Разработка фирменного мерча агентства 500na700 2022

CONTACTS

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